"Kill harmful bacteria including H1N1."
Really? Kills bacteria? Even H1N1 bacteria? That's special since H1N1 is a virus. If you can't get that right for the ad, do you really think I'm going to trust that it works? Ha!
Moral of the story? General science literacy is IMPORTANT. For consumers who might get sucked in and Ad Execs who majorly FUBAR.
(Oh, and the (*) there which I thought might redeem it? if you look really carefully it says "When used as directed" not something along the lines of "yes, yes, we know H1N1 is a virus, we were just trying to play off the general panic of the public about swine flu".)