To buy or not to buy?

I like to shop as much as the next girl... but I am cautious with my money, so every time I go to actually buy something, I here a little recording of my mother's voice from when I was younger saying "If you spend it, you won't have it anymore..."

As it turns out there is now some scientific evidence that this is pretty much what the brain says too when debating a purchase. Check it out:

ScienceNOW: When Your Brain Goes Shopping